Why ‘Firefly Fields?’

As you glance across the summer night skies, you may see the fields take a light as the fireflies begin their flight. Fireflies flickering across the night skies represent more to us than just bioluminescent awe and wonder. For a variety of reasons, Firefly populations are declining worldwide, and land-use change is a major contributor.

The abundant presence of Lampyridae (the family of Fireflies) is a bioindicator of healthy environments. Good land stewardship practices will support thriving Firefly populations for generations to come, lighting the way for those to follow.

We believe smaller, organic Family Farms ‘FF’ are a pathway toward better land stewardship that results not only in healthy food for people, but also healthy environments for all beings. So when you see our brand label or honey jar that has a BEE ‘FF’ sticker on it – now you know what it means to us.